With changes to the recording industry, particularly following the development of digital technology, investment in talent development is more limited than it once was.
The Arts Council is therefore investing £500,000 over two years to pilot a talent development scheme which will provide support to outstanding emerging artists to develop their potential in the commercial music industry.
The small grants scheme will be delivered by the successful applicant over the next two years and will focus on artistic quality and distinctiveness.
Alan Davey, Chief Executive, Arts Council England, said: “Through this fund, we hope that we can remove some of the financial barriers that prevent artists in the contemporary popular music sector from progressing and reaching their full potential.
“The music industry in this country is world renowned for its quality and originality. But we can't afford to be complacent, and we all need to work together to ensure that talent can find its way and artists continue to flourish, despite recent changes.
“We look forward to working with the successful applicant and supporting them to deliver a small grants scheme which is responsive to the needs of artists in this fast paced and ever changing industry.”
Through this initiative, the Arts Council will have:
· tested a working model for supporting artistic talent in this sector of music
· a clearer understanding of artist development needs in this area of music
The successful applicant will be announced in January 2013, and the scheme is expected to be launched in April 2013 and run until March 2015.
For more information on the Arts Council’s work with music, please check the Arts Council website here.
Arts Council England
champions, develops and invests in artistic and cultural experiences that enrich people’s lives. We support a range of activities across the arts, museums and libraries – from theatre to digital art, reading to dance, music to literature and crafts to collections. Great art and culture inspires us, brings us together and teaches us about ourselves and the world around us. In short, it makes life better. Between 2010 and 2015, we will invest £1.9 billion of public money from government and an estimated £1.1 billion from the National Lottery to help create these experiences for as many people as possible across the country. www.artscouncil.org.uk